Transform your bottom line.

There are three primary factors to consider in building your revenue pipeline.

1. What technology will be required to achieve your desired outcome. This can vary, including your CRM, a prospecting tool, your email provider, CMS and/or marketing automation platforms. Plan for minimum of $500/month
2. Strategy and design. This is likely to include executive level support to audit your existing business ecosystem, offers, and customer data to map out the plan for the next level of implementation. Starts at $3000
3. Implementation. This will have your widest budget range as it depends on what assets you have/already exist, and whether your in-house team will implement or if you will leverage external support & your timeline. Starts at $2500/month

Check out our recent blog post on this here:
However, it is important to think about your revenue operations as an investment in your growth, rather than an expense, because an expense costs you money a strong revenue pipeline will magnify your business.

Access the ROI calculator here: (Instructions to embed it here https://www.hubspot.com/solutions-partner-resource-center/roi-calculator- embed?utm_campaign=Test%20%7C%20Email%20Strategy%20%7C%20PMKT%20%7C%20Part ner%20Digest&utm_medium=email&utm_content=287020278&utm_source=hs_email)

I bet your (least) favorite answer is it depends. But we’re going to give it to you here. IT DEPENDS.
This is because HubSpot offers multiple hubs that address a variety of challenges along the customer journey. And each business is different. But we love helping you find the perfect fitting Hub and service level for your unique business needs.

Request a Discovery Call here to review your business needs and start to pinpoint the right service model for you. https://meetings.hubspot.com/heather-langendorfer

I’ve always heard it said – don’t do something in your own business that you wouldn’t charge your customers for. But think about it this way -

A few years ago, my partner decided to renovate our bathroom. It started off ok, but

• when it came to leveling the floor, it took three trips to the Home Depot to find the right tools, rent a grinder and purchase the right amount of leveling agent.

Then there was

• walls
• plumbing
• electrical
• texturing (& paint)
• not to mention dust.

In the end, the experience cost nearly as much as hiring an expert AND took him away from all the fun things like riding bikes, camping and hanging out with our dog.

I guess what we’re saying is that sure, you could do this. But what would it cost in time away from your customers, time away from product development, time away from team training and growth…
And, in the end, would the final product be as good? Will it be good enough to wow your customer and grow revenue?

If you aren’t positive you can build the bathroom of your dreams, then we recommend sticking to your core competencies and hiring experts for the rest.

In our mind, this is the question of the year. As Apple restricts access to engagement & open data, as google and other platforms adjust their algorithms to further restrict spam email sending (or, perceived spam – remember it doesn’t have to be spam to look like spam) professional service providers and SaaS companies will be placing even greater emphasis on their sales prospecting and nurture activities. If you want to grow in 2024, you cannot afford to ignore your sales engagement activities.

So let’s talk about Sales. The average sales team member spends more than 42% of their time on non-selling activities. THAT 42% is an expense because it is costing you potential revenue.

It’s worth noting that we are looking at HubSpot vs Marketing Cloud, rather than Pardot/Account Engagement because Marketing Cloud is the more ideal tool for clients engaged in considered offers, Pardot/Account Engagement is more ideal for transactional offers. Most of our clients work in a considered buyers journey, building trust, nurturing the relationship and customizing their offers and services to their client needs.

That said, “Salesforce is so easy” -said no one ever.

Salesforce is great if you are looking for extreme customization and have an in-house Salesforce Admin available. A few other notes.

HubSpot – currently serves more smaller/mid-market companies whereas historically Salesforce serves more enterprise level businesses. That is changing though as HubSpot is adding a commerce hub and customizable CRM cards.

HubSpot automated workflows allow you to segment and easily capture nearly any piece of data you want. AND SmartContent lets you create campaigns that deliver exactly the right content to your audience.

FWIW G2 rates HubSpot a 4.4/5 versus Marketing Cloud 4.0/5. 10, 681 reviewers can’t be wrong. See for yourself. https://www.g2.com/compare/hubspot-marketing-hub-vs-salesforce- marketing-cloud-engagement

I’m not going to lie – if you decide to implement a revenue operations ecosystem that includes HubSpot as either your CRM or your marketing operations platform (MOPS) you may not want to switch once you have it all dialed in. But that’s not because we hold you to any usage period, but simply because it will work so good, you won’t want to.

The same for your work with Unbound Inbound. We start with an intensive which is great to get started but once we migrate to an administrative or maintenance model we require a 6-9 month initial engagement to allow us to do our best work, and include time for you to see results.

This is great news. We KNEW 2024 was going to be your year. Let’s make that happen. We always start with what we call a Strategy Blueprint – it’s essentially an opportunity for us to begin building your longer-term strategy through a short term project. This is done in intensive style and quickly addresses the most near-term need, then leaves you with the roadmap which can be implemented by either your internal team, our team, or as a combined effort. Click here to schedule the Way-finding call and get started.